Huboo Plus
UI Design for Client-Facing Fulfilment Dashboards
The Challenge
HubooPlus was designed to help clients manage their fulfilment add-ons, but the interface had become cluttered and inconsistent. Important actions were buried, the visual hierarchy was weak, and users often found it difficult to track statuses at a glance. This caused frustration and led to a rise in support requests. A redesign was needed to bring structure, clarity, and polish to the experience.
The Approach
I reviewed existing dashboard screen and noted layout and style inconsistencies that made the page feel disjointed. Working with product managers and developers, I also gathered feedback from internal and client-facing teams to understand where users were getting stuck. Using these insights, I refined navigation, standardised component styles, and redesigned core UI elements to improve clarity. I also built a shared component library and visual style guide, which provided a more unified look and made it easier for developers to maintain consistency across the platform.
The Outcome
The redesigned HubooPlus dashboard gave clients a cleaner and more intuitive experience. Navigation became easier to follow, core tasks were more obvious, and visual hierarchy was much clearer. Internal teams noticed a drop in support queries linked to confusion around the interface, and client feedback highlighted the improved usability and polish. The shared component library also sped up development and reduced design inconsistencies across the platform.
What I Learned
This project reinforced how valuable clarity and consistency are to the user experience. By simplifying layouts and creating reusable components, I was able to support both end users and internal teams. It also highlighted the importance of collaborating closely with developers and product managers when building scalable design systems.
